We have said it before… Social Media (Facebook, Twitter, etc.) have little impact on business… Watch this Bloomberg Report to Learn More!
Business Kudo for the week… Client did not know it (we tracked it though)…
Our “Fix” was applied…
Now down to 1 in every 36 visits… over 3X the results! …
And we will get it to more like 1 in 8 to 12 visits…
Would you like 3 to 10 TIMES THE RESULTS for the same amount spent on advertising?! Then Click Here
Wonder why your Website Customer Inquiry Form does not get filled out?
First off, is it on the page they landed on? Second, is it BELOW THE FOLD… Per Neilsen, 80% of a users time on your site is spent on the top half of your page. Put your customer contact form above the fold.
PPC vs SEO: Search Engine Marketing Explained
It is very true that SEO can be effective but our history working on SEO for our clients vs managing PPC for our clients gives some powerful results. One of the biggest misconceptions is that SEO brings tons of traffic.
The truth is to get ranked for the top searched/traffic bearing keywords are soaked up by the large players because they spend mega-bucks to be there. The longer keywords (longtail keywords) often end up being so specific that the traffic they bring is not even measurable.
Do you think Google may realize this? I would say so. They profit billions of dollars every year ($36.5 Billion in 2011) from the broad single word PPC Keywords and the Longtail yet not to specific 2 and 3 word PPC Keywords.
This article discusses more about exactly this, with actual data to back it up.
The bottom-line is, only spend money to target SEO keywords that have traffic and generate leads. Pay for the larger traffic bearing keyword via PPC, and also make sure your track the keywords that BRING LEADS!
For more on tracking high vs low lead bearing keywords, PPC or SEO, click here.
~ Carter Rethwisch
04/27/12 at 01:43 PM | Published Under Internet Marketing by Andy Meng
PPC ads are those that appear at the top, and down the right side of the search results pages. These ads, when clicked, cost the advertiser a defined click cost each time someone clicks on a paid search result. Paid ads can range from as little as 50 cents a click, up to several dollars per click (the cost is determined by complex formulas).
So the obvious question is, why would ANYONE pay for clicks, when they can get them free through the organic links?
The answer is that organic search really isn’t free. Getting the search engine’s ranking algorithms to show your website higher than a competitors in the search results doesn’t happen by chance. It involves a process of “search engine optimization” (SEO) that takes time and experience to master. Since time and experience equate to money, getting a higher organic rank can actually be very costly in SEO consultant fees. It can also take a long time to see results – weeks and months.
PPC, on the other hand, is a well defined and budgeted form of advertising, and it yields immediate traffic to the website. Since you’re paying to have your listing show up when people search for specific words, you can very tightly control when your ad appears, the words in your ad, and how much you spend on clicks.
So where should you spend your SEM budget – on PPC or SEO? The answer is that it depends – on a number of factors including how competitive your business is online, the seasonality of your business, the nature of your website (ecommerce vs marketing focused), your marketing budget, etc. In a perfect world you do both PPC and SEO – PPC for immediate traffic, and SEO for long term traffic. The good news is, we have experienced professionals who have tools they can wield to help you make that decision.
These two graphs were created using one of our client’s website statistics.
Paid search accounts for only 47% of their web traffic but 72.5% of their web leads.
Traffic from paid search converts at a higher rate.
I’m often surprised at how many small business owners are opposed to, or intimidated by, a pay-per-click advertising model. Many are perfectly content to pay commissions to their sales people for prospecting leads and closing sales, but are uneasy about paying for every single click / lead that comes from Google. Worse yet, they still spend hundreds or thousands a month on yellow pages advertising. Don’t be afraid to try some PPC search engine marketing. With the tracking tools, and with experienced analysis, we can determine very precisely if your PPC is paying off. Because PPC is so dynamic, we can change the campaigns to target other keywords, geographies and budgets to make sure you’re getting the highest Return On Ad Spend (ROAS).
Here are some of the common objections we hear about PPC:
- “I’m worried about competitors clicking on my ad over and over.”
Google calls this “Click Fraud” and they’ve implemented safe guards to protect you against an unscrupulous competitor. You will not get charged for multiple clicks from your paid ad.
- “Organic is free. I’d rather just focus my efforts on SEO so I’m not paying for each click.”
As we discussed above SEO is not free. The correct decision about PPC vs SEO will evaluate ALL costs and determine which would yield the greatest ROI.
- “I can’t afford to pay for each click.”
Affordability has to be measured in terms of ROI. If you spend $1000 per month in clicks but you get $5000 net in return, you’d probably agree that that $1000 was well spent. The amount you spend MUST be analyzed to determine the return on ad spend, not just the base cost of the clicks.
- “I tried PPC on my own a few years ago and it was a huge waste of money.”
Unfortunately, due to competition online, PPC has gotten very complicated to manage. It takes a lot of time and experience to manage PPC campaigns and most people who try it on their own don’t do very well. Hiring a PPC expert is usually worth the money and should be included in your overall budgeting decision – again, with ROI in mind. Our marketing team members have spent years learning how to manage PPC and SEO efforts, including achieving Google certifications.
If we can leave you with any single concept, it’s that you should not be afraid of PPC or organic search engine marketing. They are both valid, trackable, marketing investments that are being used successfully by thousands of businesses to generate new and follow on business. We’re more than happy to meet with you for a free consultation to determine if, and what kind of SEM is right for your business.
Yep, Google launched the Disavow Tool a couple months ago. Sometime after they wacked all sites for having bogus spammy links. The infamous Panda and Penguin updates… Hmmmm…
This could ‘inadvertently’ push more businesses to use Google Adwords. It is a weird co-incidence. But another reason why we have helped so many clients learn how to play Google’s Game and CUT THE FAT!
Here is Google’s explanation about who should be using the Disavow Utility:
BID ON YOUR COMPANIES NAME! I have studied this with actual client data and it makes at least a 15% to 40% Difference!
“I rank organically for my brand terms. Why would I pay for ads on them?” How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn’t been settled. So, I’m going to try to settle it now. At first, the argument that you don’t need to buy ads for your brand if you rank organically makes sense.
Why would you purposely buy ads that will (generally) be displayed above your organic positions and pay for clicks on keywords that you could get free clicks on? Why would you spend time and money managing a campaign with your brand keywords when you have organic positions for them?
But is this really true? Are you wasting your money on brand ads when you have organic positions? I’m going to convince you the answer is no. You should buy brand keywords, regardless of how strong your organic positions are.
Here’s why…. Ads and organic positions have a symbiotic relationship. Many people think that paying for clicks on ads is a waste of money if they have an organic position on the keyword. But, while there’s no definitive case study on this, anecdotal evidence and observations of BlueGlass client statistics indicate that having PPC ads in combination with organic positions can actually increase sales 15 to 40%.
See this article: http://www.blueglass.com/blog/should-you-buy-ppc-ads-for-your-brand-keywords/
Projected Google Adwords Revenue 2012 Based On Searches
|17,700,000,000||Internet Searches Per Month|
|11,823,600,000||Google Searches Per Month|
|2.50%||Click Thru to Ads|
|295,590,000.00||Clcks to Ads|
|$9.00||Ave Cost Per Click|
|$ 2,660,310,000.00||Rev Per Month|
|12||Months Per Years|
|$ 31,923,720,000.00||Google AdWords Revenue|
Here are some great tips about how to go about setting up SEO for your businesses site.
iWebprofit can show you exactly how to effectively market your product and service using the strategy and tactics that are listed below.
How To Approach SEO
Search engine optimization is a subset of marketing. It should fit into your overall marketing plan and not be your marketing plan. You can do everything wrong when it comes to SEO, never receive a single visitor from a search engine, and still have a very successful and profitable site. It might seem strange to read that in a post about SEO, but it’s important to understand.
Ironically if you take a step back and generally market yourself well some of the more difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never ending. It also changes daily and what works for one site may not work for another.
Fortunately the basic principles are fairly constant and building a solid foundation in SEO understanding will carry you much further that trying to exploit the tactic du jour.
That said, SEO can be generally categorized into 5 different aspects:
- Keyword research
- Search engine friendly site development
- On-page SEO
- Link Building